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As you know we’re always working closely with our clients to assist them in reducing the carbon footprint of their events. Nudging is just one technique that we can deploy in our menu design to encourage people to make sustainable food choices. Nudging aims to change people’s behaviour in a predictable way without forbidding any options. It involves modifying the context in which a decision is made, in order to make a certain course of action more appealing.

Research shows that where a menu consists of over 75% vegetarian options, a meat-eater will be more likely to choose a vegetarian option. We’ve also found that listing sustainable dishes at the top of menu layouts is another clever tactic.

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